Gialuce – Eskild Hansen Design Studio

Gialuce

Ride As You Are

Project — Industrial Design, Brand Design
Sector — Consumer
Year — 2020

The greatest rider of all time in competetive cycling, Eddy Merckx, once said "Ride as much or as little, or as long or as short as you feel. But ride". Guided by this mantra, Gialuce takes the bicycling experience to a whole new level.

Gialuce is all about exlusiveness and a freedom to ride, offering high end customizable bicycles made with an innovative frameset, best of class parts and attention to detail. Gialuce completes the product-line with a clothing line to get you dressed for the road, along with various accessories to maintain or upgrade your bicycling experience. It is not just a product, it is a culture and a feeling, enabling you to be you and to "ride as you are".

The greatest rider of all time in competetive cycling, Eddy Merckx, once said "Ride as much or as little, or as long or as short as you feel. But ride". Guided by this mantra, Gialuce takes the bicycling experience to a whole new level.

Gialuce is all about exlusiveness and a freedom to ride, offering high end customizable bicycles made with an innovative frameset, best of class parts and attention to detail. Gialuce completes the product-line with a clothing line to get you dressed for the road, along with various accessories to maintain or upgrade your bicycling experience. It is not just a product, it is a culture and a feeling, enabling you to be you and to "ride as you are".