Fenris™ SRL Smart Driver

Track & improve your game.

Project — Industrial Design, Brand Design & UI/UX
Sector — Sport Goods
Year — 2020

In the past years, golf has seen a new turn. Digital technologies are meeting high-end engineering in the sake of helping users to improve their play. Smart club tags, motion-tracking cameras - just to name few. But golf is an already complex game by itself. So what those add-on technologies do is complicate the user flow by increasing a so far important gear.

This project puts golfers of any experience in the center of attention. The brand's ecosystem aims to simplify the experience of users who want to perfect their game. Fenris offers an all-included system merging in the nicest way, advanced engineered clubs with an extremely accurate built-in data processing and analysis.